The list designers don’t put on their website.

Every designer has a list.
Not the one on the website.
The other one. The things you quietly hope a client never asks for.
Here’s mine.
One. The “make it look expensive” brief on a small budget..!!
Nobody says it that way. They say “elevated” or “high end,” and point at a photo.
The photo is almost always a room where the money went into the walls, not the cushions.
Two - The TV wall.
Everything in the room has to face a black rectangle that never matches anything.
You can hide it, frame it, or style around it. You can’t make it disappear.
Three — The bookshelf styling request.
“Just make it look nice” sounds easy.
It means making a pile of objects look accidental, which takes longer than building the shelf.
Four — The room built around one enormous sofa.
It arrives before the plan does.
Now every decision is a negotiation with a piece of furniture that isn’t going anywhere..
Five — “Something neutral.”
No direction, no feeling, no reference.
Neutral isn’t a brief. It’s a way of postponing the actual question.
Here’s what I notice when I read that list back..!
None of these are about ugly.
Not one of them.
They’re all decisions that were made before I walked in, and nobody wants to reopen them.
That’s what I dread.
Not a style. A decision that’s already been made, quietly, by a screenshot.
If you’re a designer, you have your own list.
If you’re not, ask yours.
The answer will tell you more about your room than any mood board.
Nobody hates the work.
They hate the part where the work has to pretend.


